The Pink is a design-driven ecosystem where applied research for society is carried out. It is a platform for spearhead innovation and sustainable social transformation, located in the centre of Northern Scandinavia, Umeå. The Pink is an experiential window towards the future, where prototyping risk and navigating complexity are everyday practices. Making, creating and exploring are key to the activities here in The Pink: skills, knowledge and facilities for these practices are provided.
This ecosystem is part of RISE (Research Institutes of Sweden) and, as such, has relationships to both public and private sectors, with connections to cultural institutions, academia, NGOs, industry and SME’s in the region, nationally and internationally.