Ambra Trotto initiated The Pink, within her former activities as studio director at RISE Interactive, with the long-term goal of promoting, through design research, a human driven and systemic approach in business, where social transformations and repercussions are thoroughly taken into account and aim at tackling complex social challenges.
Ambra Trotto’s fascinations lie in how to empower ethics, through design, using digital and non-digital technologies as materials. Strongly believing in the power of Making, Ambra works with makers, builders, craftsmen, dancers and designers to shape societal transformation. Within her design research activity, she produces co-design methods to boost transdisciplinary design conversations.
A tortuous path brought her from a little town in the province of Bologna, Italy, up to Umeå. From architecture, studied at the University of Florence, she slowly but certainly drifted towards interaction design. She fell for it at the Eindhoven University of Technology, where she defended her PhD thesis in 2011.
Ambra has been leading the Umeå studio of RISE Interactive until 2019 (now RISE Societal Transformation) and is also associate professor at the Umeå School of Architecture. She closely collaborates with the Chair of Transformative Practices of the Department of Industrial Design at the Eindhoven University of Technology.